How I approach complexity.
Experience strategy, service design, and system-level thinking.
I specialize in bringing clarity to complex product ecosystems, aligning teams, simplifying workflows, and shaping experiences that feel intuitive and connected.
My work is grounded in empathy and driven by a simple goal: help people move through their work with clarity, confidence, and as little friction as possible.

My top 5 Clifton Strenghts
Achiever | Individualization | Strategic | Learner | Relator
Where I've applied this.
Starbucks
Lead UX Designer
Feb 2023 - Present
The Kquare Group
Product Design Manager
Oct 2020 - Feb 2023
upskilling
IED Barcelona
Master's Degree in Interaction Design
Jan 2020 - Sep 2020
Scouting America
Senior UX Designer
Dec 2016 - Dec 2019
The Ksquare Group
UX/UI Designer
Jun 2016 - May 2018
© Nour Maatouk Yabra 2026
UX Strategist